<div class="rendered-post" style="max-width: 672px; margin: 0 auto"> <div class="bg-wt-background text-wt-text-on-background"> <div style="padding-top: 1.5rem; padding-bottom: 1.5rem"> <style> .bh__byline_wrapper { font-size: 0.875rem; line-height: 1.25rem; vertical-align: middle; justify-content: space-between; display: block; } .bh__byline_social_wrapper { display: flex; margin-top: 0.5rem; align-items: center; } .bh__byline_social_wrapper > * + * { margin-left: 1rem; } @media (min-width: 768px) { .bh__byline_wrapper { display: flex; } .bh__byline_social_wrapper { margin-top: 0rem; } } </style> <div id="web-header" style=" padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem; " > <h1 style="font-size: 36px; font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;" > Most AI copy sucks. Make it suck less with these tricks. (1) (1) (1) </h1> <h2 style="font-size: 20px; font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif; line-height: 1.75rem; padding-bottom: 20px; color: #3E3E3E; font-weight: 400;" > Learn quick and easy tips and prompts to turn your shite AI copy into useful copy for your brand. </h2> <div class="bh__byline_wrapper"> <div> <div style="display: flex"> <div style=" display: flex; flex-direction: row; justify-content: flex-start; " > <div style="display: flex"> <img alt="Author" height="40" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/506a9040-def7-4a78-835b-15b9b2dea06e/thumb_Profile_3.png" style=" height: 40px; width: 40px; border: 4px solid rgba(0, 0, 0, 0); left: -4px; z-index: 10; box-sizing: content-box; position: relative; border-radius: 9999px; " width="40" /> </div> <div style="display: flex; align-items: center"> <p style="left:8px;position:relative;font-family:'Space Grotesk',sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;" > <span>Do Words Good</span><br /><span class="text-wt-text-on-background" style="opacity: 0.75" > June 04, 2024 </span> </p> </div> </div> </div> </div> <div class="bh__byline_social_wrapper"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdowordsgood.beehiiv.com%2Fp%2Fai-copy-sucks-make-suck-less-tricks-1-1-1" target="_blank" ><div style="max-width: 28px"> <svg fill="none" height="100%" viewBox="0 0 212 211" width="100%" xmlns="http://www.w3.org/2000/svg" > <circle cx="106.214" cy="105.5" fill-opacity="0.15" fill="#9CA3AF" r="105.5" ></circle> <path d="M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z" fill="#BAC2CE" ></path> </svg></div></a ><a href="https://twitter.com/intent/tweet?text=Learn+quick+and+easy+tips+and+prompts+to+turn+your+shite+AI+copy+into+useful+copy+for+your+brand.+&url=https%3A%2F%2Fdowordsgood.beehiiv.com%2Fp%2Fai-copy-sucks-make-suck-less-tricks-1-1-1" target="_blank" ><div style="max-width: 28px"> <svg fill="none" height="100%" viewBox="0 0 52 52" width="100%" xmlns="http://www.w3.org/2000/svg" > <circle cx="26" cy="26" fill-opacity="0.15" fill="#9CA3AF" r="26" ></circle> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z" fill="#BAC2CE" transform="translate(14,14)" ></path> </svg></div></a ><a href="https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fdowordsgood.beehiiv.com%2Fp%2Fai-copy-sucks-make-suck-less-tricks-1-1-1" target="_blank" ><div style="max-width: 28px"> <svg fill="none" height="100%" viewBox="0 0 211 211" width="100%" xmlns="http://www.w3.org/2000/svg" > <circle cx="105.5" cy="105.5" fill-opacity="0.15" fill="#9CA3AF" r="105.5" ></circle> <path d="M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z" fill="#BAC2CE" ></path> </svg></div ></a> </div> </div> </div> <div style="padding-bottom: 2rem"> <img style="margin-left: auto; margin-right: auto" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eab26cd4-8a4c-4c33-abb9-2252f778b3da/AIcopyfeatured-min.png?t=1717410530" /> </div> <div id="content-blocks"><div id="paywall"></div></div> </div> </div> </div>
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</style><div id='web-header' style='padding-left: 15px; padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;'><h1 style='font-size: 36px; font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;'>Most AI copy sucks. Make it suck less with these tricks. (1) (1) (1)</h1><h2 style='font-size: 20px; font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif; line-height: 1.75rem; padding-bottom: 20px; color: #3E3E3E; font-weight: 400;'>Learn quick and easy tips and prompts to turn your shite AI copy into useful copy for your brand. </h2><div class='bh__byline_wrapper'><div><div style='display:flex;'><div style='display:flex; flex-direction:row; justify-content:flex-start;'><div style='display:flex;'><img alt='Author' height='40' src='https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/506a9040-def7-4a78-835b-15b9b2dea06e/thumb_Profile_3.png' style='height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;' width='40'></div><div style='display:flex; align-items:center;'><p style='left:8px;position:relative;font-family:'Space Grotesk',sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;'><span>Do Words Good</span><br><span class='text-wt-text-on-background' style='opacity:0.75;'> June 04, 2024 </span></p></div></div></div></div><div class='bh__byline_social_wrapper'><a href='https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdowordsgood.beehiiv.com%2Fp%2Fai-copy-sucks-make-suck-less-tricks-1-1-1' target='_blank'><div style='max-width:28px;'><svg fill='none' height='100%' viewBox='0 0 212 211' width='100%' xmlns='http://www.w3.org/2000/svg'><circle cx='106.214' cy='105.5' fill-opacity='0.15' fill='#9CA3AF' r='105.5'></circle><path d='M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z' fill='#BAC2CE'></path></svg></div></a><a href='https://twitter.com/intent/tweet?text=Learn+quick+and+easy+tips+and+prompts+to+turn+your+shite+AI+copy+into+useful+copy+for+your+brand.+&url=https%3A%2F%2Fdowordsgood.beehiiv.com%2Fp%2Fai-copy-sucks-make-suck-less-tricks-1-1-1' target='_blank'><div style='max-width:28px;'><svg fill='none' height='100%' viewBox='0 0 52 52' width='100%' xmlns='http://www.w3.org/2000/svg'><circle cx='26' cy='26' fill-opacity='0.15' fill='#9CA3AF' r='26'></circle><path d='M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z' fill='#BAC2CE' transform='translate(14,14)'></path></svg></div></a><a href='https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fdowordsgood.beehiiv.com%2Fp%2Fai-copy-sucks-make-suck-less-tricks-1-1-1' target='_blank'><div style='max-width:28px;'><svg fill='none' height='100%' viewBox='0 0 211 211' width='100%' xmlns='http://www.w3.org/2000/svg'><circle cx='105.5' cy='105.5' fill-opacity='0.15' fill='#9CA3AF' r='105.5'></circle><path d='M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z' fill='#BAC2CE'></path></svg></div></a></div></div></div><div style='padding-bottom:2rem;'><img style="margin-left:auto; margin-right:auto;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eab26cd4-8a4c-4c33-abb9-2252f778b3da/AIcopyfeatured-min.png?t=1717410530"/></div><div id='content-blocks'><div id="subscriber-break"></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> If you’ve ever used AI to write copy, you’ll know that most of the stuff it produces sucks. It usually sounds like it’s written by a stuffy professor with a thesaurus or a Gen X-er trying to be “down with the kids”. </p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Neither is good for convincing people to buy stuff. But that doesn’t stop brands copying and pasting it straight onto their website. </p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> And customers can tell if they’re reading AI writing. </p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> A recent study showed that <a class="link" href="https://www.marketingtechnews.net/news/2024/apr/02/50-of-consumers-can-detect-ai-generated-content/?utm_source=dowordsgood.beehiiv.com&utm_medium=referral&utm_campaign=most-ai-copy-sucks-make-it-suck-less-with-these-tricks-1-1-1" target="_blank" rel="noopener noreferrer nofollow" style="-webkit-text-decoration:underline #8b95c9;color:#8b95c9;font-weight:bold;text-decoration:underline #8b95c9;word-break:break-word;;">50% of consumers</a> can tell whether something is written by AI or a human. The same study also revealed that people think brands using AI in a noticeable way are impersonal, lazy and untrustworthy. </p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> But AI <span style=""><i>can be</i></span> a fantastic tool for writing copy for your brand — especially if you’re just launching. </p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><b>But like any tool, it’s all about how you use it. </b></p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Knowing how to use AI to write copy makes a <span style=""><i>massive </i></span>difference to the results. The stuff it produces will never be ready to publish but with a bit of know-how and trial and error, it’ll be pretty damn close. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> And it’s not hard to get AI to write better stuff for your brand. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> So, if you want to use AI to write good copy for your brand, here’s some fool-proof tips to get you on your way to AI copy that doesn’t suck. </p></div><div id="give-it-examples-of-what-you-want" style="padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;"><h2 style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;">Give it examples of what you want</h2></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://lh7-us.googleusercontent.com/Pu-ounXWO3VkUQ7FAzZwT6RP3k6Olj-yGHMKtJmG8Ozut8MumQpbgEp3Vx6ZTDHNoxUf0mS69lntQdBn474dZToVEvMtV9qlegVT4HKjRM2ffEEKOYwZLAOSMefeKnHRKjf4MCoS5AcUvotwQjIz_2A"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><span style=""><b>The quickest way to take AI copy from shite to alright is to give it examples of stuff you like. </b></span></p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> AI is never going to produce the style of copy you want without solid examples of what you’re looking for. One of the first things you work out when you’re writing for your brand is what you want to sound like. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> If you were hiring a freelancer, you wouldn’t just say “write me a homepage”, you’d give them specifics. AI is no different. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> So before you start punching prompts into ChatGPT, work out what you want to get out of it. Think about how you want to come across to your customers. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> If you’re just starting out you’re probably thinking “I want to sound a bit like [insert brand here]”, and that’s grand. Use that. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> You might not know exactly how you want to sound, but you’ve probably got a load of brands that you want to sound like. That’s a good place to start with AI. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Or you might already know exactly what you want to sound like and have examples from your website you can use. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> When you start a new chat with your AI, find examples you want to sound like and plug them into it. Ask it to analyze the writing style, the tone and how to replicate them. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><b>This’ll give the AI an idea of what you want and it won’t just start pumping out generic crap. </b></p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ee60b0ed-7478-4648-b5ab-f897439eb2ab/Example2.png?t=1717071435"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Ask your AI to give you a sample of copy in that style and see if it strikes a chord. If it does, you can use it to start writing copy for your brand. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> If it doesn’t, tell it what you don’t like about it. Maybe it’s too casual or too stuffy. Tell your AI and then get it to produce another version. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Keep doing this until you get something you’re pretty happy with. You’ll still need to edit or tweak your copy so don’t stress if it’s not <span style=""><i>exactly </i></span>what you want — close enough is good enough. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Once you get close enough, tell it to use that style for all future prompts. This will mean your AI sticks to it. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> You can do this process in about 5-10 minutes and it’ll save you a tonne of time down the line. Plus, it’s a good way to work out what you like and don’t like which is handy for editing. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> It’s not just tone that you can use examples for either, you can use it for more specific cases. Say you want to write product descriptions, find product descriptions you like and feed them to your AI. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Your AI is never going to get things spot on but by giving it examples, it’ll be a hell of a lot closer to what you want. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Just look at what it produced from that Old Spice example: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/de726bb4-fce9-458d-8894-6178b16c20d0/Example8.png?t=1717077374"/></div><div id="teach-ai-about-your-brand-or-produc" style="padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;"><h2 style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;">Teach AI about your brand or products</h2></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://lh7-us.googleusercontent.com/moMWERNbbWx7xzWzg8V_WiF1HBGFzOk3GE0f8e_jWmDTM79By8VVVZgzOQ7oxWHn89FauHeSgO6Ju20gTPTJYvhRdzKpDrrTnIbCLU4mXk5PnnBMr66l6M3kywefFsnKomYHW1eIGUGmp1IJMsf9S1A"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><span style=""><b>One of the best ways to get good copy from AI is to teach it about your brand and products. The more it knows, the better results you’ll get. </b></span></p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> One of the reasons that AI copy tends to suck is because it’s incredibly generic. If you ask it to produce a product description for your brand’s product or service, you’ll get something that vaguely describes it. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> You need to teach it about your brand and products/services. Give it an overview of what your brand does and why and then tell it about your products. It doesn’t need to be excessive and you can do it in rough note-form bullet points. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Try to get out of the founder mindset and look at your brand from the outside. Ask yourself: </p></div><div style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> What does this brand do? </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> What products do they sell? </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> What makes them stand out? </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> What are the benefits of their products? </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Do they do anything differently to other similar brands? </p></li></ul></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Then you need to give your AI a focus and that focus should be on what matters to your customers. How does your product or service help them? Why should they buy from you and not someone else? </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Give your AI the answers. The more it knows, the more accurate the results will be and the less you’ll need to edit down the line. </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a6fd0f30-09cf-4aa6-83e0-2ab58dca402d/Example6.png?t=1717073712"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> But don’t stop there. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Dive deeper into the specifics of your products or services and what you want to achieve with whatever piece of copy you’re writing. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Once you’ve plugged it all in, ask your AI to describe your brand and products. If anything isn’t right, tell it. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Here’s what we got: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/96f88a3c-84b2-40b1-9665-f7e896b1f98c/Example9.png?t=1717077891"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> After that, you’re good to start writing and your AI will remember your answers and use the right information when it starts writing your copy. </p></div><style>
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</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> You might need to remind it occasionally about specific details as it can occasionally slip back into generic-mode but on the whole you’ll get much better results by teaching it about your brand. </p></div><div id="get-specific" style="padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;"><h2 style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;">Get specific</h2></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://lh7-us.googleusercontent.com/WohM3ki2A4CfP0NeP-bIJv8ntGOUAXtMzRaaajVZecxCvcnlCzTZh0qQr7bPRHyOAiz2SEhJqEa8w41IE2_1oMdg2K-h9NM1o72BML00zIid9WAIg27A-MM2qVkEzGP3PWFCyfyvsDgcVtZbOaCHDHA"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><span style=""><b>You need to get really specific with what you want your AI to produce.</b></span></p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Most of the shitty AI copy that you see online is probably a result of somebody asking AI “write me an article on X” and hitting enter. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> The results are usually: </p></div><div style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Incredibly generic </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Waaay too academic </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Surface level </p></li></ul></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> That’s because the AI only has a rough idea of what you want so it just churns something out that might fit the bill. It never does. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> When you start using AI to write for your brand, treat it like hiring a freelancer or a new team member. They’ve undoubtedly got the skills to do the job but they need to know what you want from them. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> If you don’t give them any details, the results are probably going to be shit. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><b>It’s exactly the same with AI. </b></p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Let’s say you want to create your first landing page. Don’t just say “write a landing page for my coffee company”. This is roughly what you’ll get: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2d9f7dfc-2874-402a-aea1-44505f2d7a6b/Example5.png?t=1717073036"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Give it more details and the more you give it, the better the results. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Think about what you want from the page: </p></div><div style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Is it to encourage people to buy your products or is it to get them to fill out a contact form? </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Do you want to focus on one product or is it a more general brand page? </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Is there anything specific you definitely want to include? </p></li></ul></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Think of it like you’re briefing someone to do the work for you — because that’s essentially what it is. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Going back to the coffee company example, here’s a rough idea of the level of specifics you need to give your AI: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fae423e8-3b1a-4a27-ad04-71ab9569e97a/Example1.png?t=1717071468"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> By punching all of that into your prompt, you’ll get results that are specific to your brand and don’t suck. They won’t be perfect and you’ll need to do a bit of tweaking — but tweaking copy is a helluva lot easier than writing it fresh. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> The more specific you are, the better the results you’ll get from AI. It won’t be perfect but you can refine your prompts to make sure that you get better results each time. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> When you edit it, jot down anything you’re constantly changing and tell your AI not to do it next time. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Here’s the result: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c7d494af-6cdb-4c35-ac6d-1dc7ef56e921/Example13.png?t=1717079097"/></div><div id="break-it-down-into-small-chunks" style="padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;"><h2 style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;">Break it down into small chunks</h2></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://lh7-us.googleusercontent.com/42cQ0CljIhMvGQl4X_aJWN6sb6sqTndN1YfKeZebvBoCZbDM6hE3JUx6HNCjZ0E-HhBduN5I7ag2dZHEq2Skau1UuylEgNnPnNarpGFz5I10I7rn3K-jYD7eqzzP5LNSPZ4bjnguCPXcBuoqCvW7PsU"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><span style=""><b>Don’t ask AI to produce a tonne of stuff at once, the results you’ll get will be paper thin and basically useless. </b></span></p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> A surefire way of getting AI to produce copy that sucks is to ask it to do loads at once. Even if you’ve taught it about your brand and made your prompt <span style=""><i>super </i></span>specific, it still won’t write what you want. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><b>The results are usually generic, off the mark and don’t have enough detail. </b></p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> So instead of asking your AI to write a landing page or article, split it up into smaller chunks. Let’s say that you’re writing a landing page for a specific product. You’ve probably already got a decent idea of what you want to include on the page but make a list of the sections of the landing page. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> It’ll probably be something like this: </p></div><div style="padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Hero section </p><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin-left:25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> H1 </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Body copy </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Call to action </p></li></ul></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Benefits section </p><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin-left:25px;padding:0;"><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Benefit #1 </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Benefit #2 </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Benefit #3 </p></li></ul></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Reviews </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> FAQs </p></li><li style="margin:10px 0px 0px 0px;"><p style="text-align:left;"> Call to action/sign up form </p></li></ul></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Go through your list one-by-one getting your AI to create those section. You can even break it down further and ask it to produce header, body copy and calls to action for each section individually. </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/65cff053-e49d-4baf-b599-f02f04aeb299/Example3.png?t=1717072124"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Most of the time, the more granular you get with your prompts, the better copy you’ll get. Doing this means you’ll get copy that you only need to tweak slightly and it means you can make sure you’re hitting the right tone throughout. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> You’ll also get more copy to work with. When you give AI a general “write me a landing page” prompt, you’ll probably get 500 or so words you can’t use. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> When you ask it to produce a specific section, you’ll get more than you need. This is good because it gives you the chance to narrow it down and focus on the good stuff. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Take your time with your first prompt and try to get it as close as possible to what you want. That way, you’ll be able to rattle through the rest of the sections and it’ll produce copy in the right tone and detail. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Break the copy you want to write with AI into bitesize chunks and you’ll get results that you can actually use and don’t need to edit all that much. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Here’s what we got for the Brewbacca coffee: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/01449338-5385-44cd-8999-fa49f5ca35eb/Example10.png?t=1717078526"/></div><div id="try-out-different-prompts" style="padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;"><h2 style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Lora',Palatino,'Book Antiqua',Georgia,serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;">Try out different prompts</h2></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://lh7-us.googleusercontent.com/_NBh_-isC93XgK8G8yyzRk4Ia7_e57X-6qTb5Ts_v3NcDfJxieZthUX8QrddXLYtKnjI4if-fPRBuDaIG1uG7GTBRLaiULP7qQmVF0fCX4lzc108GHP8rrITNnUmaMuR9HSBJkp2V6_PvY8rhfUSiaY"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><span style=""><b>Don’t be afraid to get creative with your prompts so that you can see the different results it produces. </b></span></p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> There’s no one way to write with AI. There are undoubtedly better ways of doing things but it’s a new thing and I’m always finding new ways to get better results. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> When you’re writing your prompts, try out different things. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Say you’re not quite sure what tone you’re looking to use, try getting AI to mimic celebrities. Try it out with celebrities that have distinct speaking styles like Arnie or Christopher Walken or Trump. You don’t need to like them or agree with them but the results might help you strike gold. </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/93d1ca64-c046-4d9f-9cc7-dcbccccb124b/Example4.png?t=1717072630"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Here’s what Walken had to say: </p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/55d391ba-7432-412c-a5a9-b1b8a512a5d3/Example15.png?t=1717079435"/></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> The more you use it, the more you’ll get results that don’t suck. There’s a shit tonne of advice out there with “46,000+ prompts you can use to get ChatGPT to produce your magnum opus” and they might work but who’s got the time for that? </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> In my experience, you can’t go wrong with treating your AI like a very talented but clueless assistant. Talk to it like a person and give it specific prompts and if something’s not quite right, try a slightly different approach. It’ll catch on pretty quickly. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"> Whatever prompts you use, you’re never going to get copy from AI that you can just copy and paste onto your website. It’ll only ever be 60-80% of the way there, even if you follow all the tips we’ve gone through. But it’ll do the legwork for you and then you can edit it to add your brand’s personality and your expertise. </p></div><style>
p span[style*="font-size"] { line-height: 1.6; }
</style><div style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;"><p style="color:#1c354f;color:var(--wt-text-on-background-color) !important;font-family:'Space Grotesk',sans-serif;font-size:16px;line-height:24px;text-align:left;"><b>Final tip — Remember to always say please and thank you to your AI — you know, just in case.</b></p></div><div style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/06c07eb4-fcec-475d-a581-4f8719aeeaf8/Untitled_design.gif?t=1717076470"/></div></div></div></div></div></body></html>
