Dive into free tips and tricks 👇
Learn how to win more customers and open more wallets.
(Without pulling your hair out).
Learn how to write your own copy and feel wicked smaht.
Copywriting is 50% science, 50% creativity and 10% not being good at maths. We’ll show you how good copywriting works and help you learn how to combine those techniques with out-of-the-box thinking to produce your own pro-level copy.
You, after you write your first conversion-boosting headline 👇
Become a ChatGPT wizard and get AI writing you shit hot copy.
AI copy can be great. But it can also absolutely fucking suck. Learn how to get AI writing you 🔥 copy (with weekly prompts and scripts) and how to tell the difference between AI copy you can use and AI copy that needs to go straight in the trash.
Pretty soon, you and AI will be dancing hand in hand like this 👇
Steal copy techniques and ideas from big brands
Big brands spend hundreds of thousands of dollars writing and testing copy. So we’ll help you steal those techniques (and maybe get a bit of inspiration) so you can write big brand copy, even on a shoestring budget.
Learn how to go all Nic Cage on copy techniques that win hearts and open wallets.
Make sure everything you write connects with your people.
The copy you need to sell accounting software to CEOs is a little different to the copy you need to sell kombucha to college kids. So we’ll show you how to write copy that strikes a chord with your people.
Then you’ll be able to write stuff that has your target audience going like this every time they see your stuff 👇
Turn more browsers into buyers with copy fixes you can make in 5 mins.
Sometimes, the quickest copy wins are small things that can make a MASSIVE difference. We’ll show you some of my tried-and-tested quick fixes that can skyrocket your conversions in just a few minutes.
Go all Chris Martin on your copy and start making more sales straight away.
Feel confident writing your own copy. (AKA, no more pre-publish jitters.)
Nothing sucks more than not being sure if your copy is good enough when it comes to hitting publish. That’s why we’ll arm you to the teeth with enough copywriting knowledge to know you’ve nailed it, every time.
Let me be your Morpheus and show you just how deep this copywriting rabbit hole goes.
Get killer tips, tricks and insights directly to your inbox for just $9 a month.
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Learn from the same advice I’ve used to help rad brands do things like...
appear in Forbes, Business Insider and CNBC.
For the last decade, I’ve been helping brands of all sizes (from start-ups to Fortune 100s) use words to grab attention, build their brands, improve customer experience and - most importantly - sell more stuff. Now, I’m packing all of that advice, strategy and know-how into weekly emails to help you do the same thing, even if you don’t have the budget to hire a copywriter.
Jack really knows his stuff. Messaging is hard, and usually takes a ton of iterations to get right. Jack’s advice didn’t just help us write better copy, it helped us figure out the big picture messaging and make sure we publish content that always connects with our customers. He really leveled us up.
Turned our brands from lacking a real personality and voice to high-converting websites that our customers always remember. Absolute legend!
This email is easily the most valuable thing I get in my inbox every week. I’ve gone from writing crappy stuff to writing copy that my clients love, all for the price of a morning coffee. It’s been a game-changer.
This newsletter isn’t just good for your business.
It’s good for the planet, too.
Every month you’re subscribed to Do Words Good, we’ll donate to Ecologi to plant a tree on your behalf around the world and help fight against climate change and deforestation.
(That way, you’ll be able to do words good and do good good.)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Start your free trial
Membership costs $9 per month. First month free. Cancel anytime.
Premium Activated
What the FAQ?
When will I get the emails?
We send our weekly email every Monday at 12pm EST, so you should get your weekly copywriting tips just after you’ve sludged through a weekend’s worth of emails, Slack messages and admin, and you’re just about ready for your next cup of coffee and a good read.
Can I reply to the emails with questions?
Hell yeah! Hit that reply button and shoot your questions our way. We do our best to make sure that our emails hit the spot, but if you’re looking for specific advice, let us know and we'll either cover it in an upcoming email or send you some personalized advice!
What’s in the emails?
Every week, you’ll get actionable, easy-to-follow advice on how to write killer copy yourself. All based on a decade+ of writing for some of the world’s biggest and most valuable companies. No upsells. No baits-and-switches. No ads or affiliate links. Just pure value in your inbox, every week. Plus, you’ll get access to an archive of tips you can go back to whenever you need it (without needing to scroll through your inbox for hours).
I’ve only just launched a startup, is this for me?
For sure! The advice in our emails is written specifically for brands and startups looking to go from the "just starting out" stage to the "being so profitable we can hire somebody to handle our copy" stage. You can use the tips and tricks to get everything right straight out the blocks and start making money straight away.
Can't I find this information for free online. Why should I pay for this newsletter?
We get it. There are a lot of newsletters and articles out there. But take a quick look at them and you'll notice most of them will give you some decent advice and then push you towards two options: paying for a course or hiring them. We don’t do that. Every week you’ll get an email with easy-to-follow and practical advice and tips that help you write great copy, all based on stuff I've done to help brands grow fast and write their own 🔥copy. (Even the ones who told me "I can’t write copy for shit.") Nothing else. No ads, affiliate links or upsells, just pure, actionable copywriting advice to help you sell more stuff.